What is the best-selling truck in South Africa?

As of October 27, 2023, and based on recent industry reports and sales figures, the Ford Ranger is the best-selling truck in South Africa.

Here’s a breakdown of the recent trend:

  • April 2023: The Ford Ranger surpassed the Toyota Hilux, the traditional leader, to become the number one selling vehicle in South Africa, including all categories, not just trucks. This marked the first time the Ranger had achieved this feat in six years.
  • Since then: The Ford Ranger has maintained its lead in overall vehicle sales in South Africa, solidifying its position as the best-selling truck in the market.

This shift in dominance can be attributed to several factors:

  • Competitive pricing and features: The Ranger offers a compelling combination of price, features, and performance, making it an attractive option for a wider range of buyers.
  • Marketing and brand perception: Ford’s recent marketing efforts and the Ranger’s established reputation for capability and durability have contributed to its popularity.
  • Model updates: The introduction of the latest generation Ranger with updated features and design might have attracted new buyers and helped it gain an edge over the competition.

It’s important to note that the market landscape can be dynamic, and sales figures can fluctuate over time. While the Ford Ranger is currently the leader, other popular contenders in the South African truck market include:

  • Toyota Hilux: A perennial favorite with a long-standing reputation for reliability and off-road capability.
  • Isuzu D-Max: Renowned for its robust build quality, fuel efficiency, and capability.
  • Nissan Navara: Appreciated for its stylish design, comfortable interior, and advanced features.

Ultimately, the “best-selling” title can change over time, and the best truck for you depends on your individual needs, preferences, and budget. It’s recommended to research different models, consider factors like features, performance, and ownership costs, and potentially test drive some options before making a final decision.